Champlin Brand Identity
Westen Champlin is one of the automotive creator space's most recognised figures. Known for extreme builds, a fun loving personality, and 5.26 million subscribers who show up because they can feel the difference between authentic and manufactured. The Champlin brand needed to feel like something you’d find slapped on a toolbox, a patch stitched onto a race jacket, or faded sign writing on the side of an old tow rig after 20 years. A heavy motorsport influence, rough textures and gritty Americana energy throughout. Champlin Media | Champlin Racing | Champlin studios Plenty more good times incoming
